With his magazine they have began to create house style you can see they have thought about using black and white as the continuous colours to create a trustworthy brand. However you can see in the contents page they have used green as the contents box this looks unprofessional if they wanted to use black, white and green they should of added it in on the front cover and blended it in with the logo to make everything come together and look in order and professional. Even though the green has spoilt the house style you can still see they have tried using black and white and sticking to it by using black writing and borders on the contents page and leaving the contents page white. The logo is white so you can tell they have put in some thought about black and white however they could of
developed on this and made the cover look more exciting and lively as the basic theme just reflects on the college making it look simple and boring.
The dominant image on the front cover is basic; it looks like they have chosen any photo from random and not thought about positioning. The students have our back to us so we are not creating a relationship with the students which make it seem like a untrustworthy magazine, it looks like the students don’t want to be represented as part of the college giving us a sense that it is not an enthusiastic place to be.
There are no thumbnail images this makes the magazine look dull and boring, which reflects on the college it suggests that not much has happened throughout the college which does not persuade the audience. There are also no competition or free gifts.
The main article is featured on the page however it is not very readable, It is in very small basic text on top of the main image so we do know that it relates to the image and is the main article however it could have been presented in a better way and could have had a more creative title than “media students in berlin”.
They have obviously produced the magazine for college purpose however I don’t think it stands out from any other magazine it needs to make itself look more presentable and unique to target more of an audience against other publishers.
This magazine gives off a negative message about the college it makes it look dull and boring and the students don’t look enthusiastic which means they are not enjoying themselves which gives off a bad atmosphere to the college and magazine. You can see on the contents page they have tried to liven it up to the audience by choosing bright green but it hasn’t worked it makes the contents page look like it relates to a different magazine. It has tried to liven the message up with the images of different activities throughout the college however they haven’t thought again about presentation they could of thought of a better layout.
The target audience I think is 16-19 students in the college and students who are looking to enrol at the college this is because the activities shown are what’s happened in the college which persuades people to join as they see the happiness in other students faces however also aimed at current students as it tells you what is going to happen.
The front cover gives off a good atmosphere it has used bright colours like blue and white which stand out well against each other you can tell they have used the colours slightly on the contents page however by adding pinks and oranges they have spoilt the idea of having a consistent running house style needed to keep it more simple to tell it’s a part of each other.
They have a really big noticeable title it stands out and they have shortened GRIMSBY COLLEGE to gx magazine that works well with the house style because it makes the magazine sound more “cool” and down to earth with students also blue represents something been cold or cool. “The word on the street” is something good to use it reflects on the audience making them feel this place is well known and you should know about it, it also carries on through to the contents page positioned in the same place this makes the phrase stand out as an icon on reorganisation like a unique figure which sticks in our heads and represents the college.
Main image is two people which have been edited to make look like cartoon figure people, again works well as it makes the college look like they have a good use of editing skills which makes it look more advance to people, which makes the college look like its for people who want to achieve this standard.
There are no thumbnails on the cover these could have been added to improve the presentation instead it just has anchorage which is really hard to read and it doesn’t stand out as much as it needs to. There are however thumbnails on the contents page but I don’t think they are to relevant to the actual stories so that is an area that needs to be improves as it makes the magazine look unprofessional and unorganised.
The magazine gives of a “cool” atmosphere it looks like somebody has designed it to appeal to teenagers yet not thought it through enough. It looks to childish and the contents page has too much going on even though it appeals to teens they haven’t thought about the sophisticated and professional side of a college magazine.
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