Monday, 10 October 2011

Publishing

I want my magazine to be a monthly issue so that the audience don’t get bored of reading the same things throughout the week, also its something for people to look forward to and makes £3.00 a month easy to spare for the magazine and still have money left to spare. Also i want it to be monthly so that they get the money's worth out of the magazine, i want the magazine to feature everything the college can think of so it will be a fairly long magazine.

Target Audience

Target Audience
Demographic side to target audience- I want my magazine to be targeted at 16+ this is because I want people who are thinking of enrolling at the college to read it current students and teachers to be interested. To do this I need sophisticated yet exciting ideas to keep my target audience happy.
Psychographics-  I want my magazine to appeal to people who are interested in enrolling in the college to grab their attention I need to include exciting events that happen in the college and current students opinions of the college and their achievements this will persuade them to join the college. I also want it to appeal to current students and teachers to do this I need to include important and exciting events that are happening in the college this will makes students read it for diary dates and upcoming events they want to read about and it will give teachers a chance to see students opinions and see what else is happening in the college without leaving the classroom.

LIIAR Analysis of current magazines.


With his magazine they have began to create house style you can see they have thought about using black and white as the continuous colours to create a trustworthy brand. However you can see in the contents page they have used green as the contents box this looks unprofessional if they wanted to use black, white and green they should of added it in on the front cover and blended it in with the logo to make everything come together and look in order and professional. Even though the green has spoilt the house style you can still see they have tried using black and white and sticking to it by using black writing and borders on the contents page and leaving the contents page white. The logo is white so you can tell they have put in some thought about black and white however they could of
developed on this and made the cover look more exciting and lively as the basic theme just reflects on the college making it look simple and boring.
The dominant image on the front cover is basic; it looks like they have chosen any photo from random and not thought about positioning. The students have our back to us so we are not creating a relationship with the students which make it seem like a untrustworthy magazine, it looks like the students don’t want to be represented as part of the college giving us a sense that it is not an enthusiastic place to be.
There are no thumbnail images this makes the magazine look dull and boring, which reflects on the college it suggests that not much has happened throughout the college which does not persuade the audience. There are also no competition or free gifts.
The main article is featured on the page however it is not very readable, It is in very small basic text on top of the main image so we do know that it relates to the image and is the main article however it could have been presented in a better way and could have had a more creative title than “media students in berlin”.
They have obviously produced the magazine for college purpose however I don’t think it stands out from any other magazine it needs to make itself look more presentable and unique to target more of an audience against other publishers.
This magazine gives off a negative message about the college it makes it look dull and boring and the students don’t look enthusiastic which means they are not enjoying themselves which gives off a bad atmosphere to the college and magazine. You can see on the contents page they have tried to liven it up to the audience by choosing bright green but it hasn’t worked it makes the contents page look like it relates to a different magazine. It has tried to liven the message up with the images of different activities throughout the college however they haven’t thought again about presentation they could of thought of a better layout.
The target audience I think is 16-19 students in the college and students who are looking to enrol at the college this is because the activities shown are what’s happened in the college which persuades people to join as they see the happiness in other students faces however also aimed at current students as it tells you what is going to happen.

The front cover gives off a good atmosphere it has used bright colours like blue and white which stand out well against each other you can tell they have used the colours slightly on the contents page however by adding pinks and oranges they have spoilt the idea of having a consistent running house style needed to keep it more simple to tell it’s a part of each other.
They have a really big noticeable title it stands out and they have shortened GRIMSBY COLLEGE to gx magazine that works well with the house style because it makes the magazine sound more “cool” and down to earth with students also blue represents something been cold or cool.  “The word on the street” is something good to use it reflects on the audience making them feel this place is well known and you should know about it, it also carries on through to the contents page positioned in the same place this makes the phrase stand out as an icon on reorganisation like a unique figure which sticks in our heads and represents the college.
Main image is two people which have been edited to make look like cartoon figure people, again works well as it makes the college look like they have a good use of editing skills which makes it look more advance to people, which makes the college look like its for people who want to achieve this standard.
There are no thumbnails on the cover these could have been added to improve the presentation instead it just has anchorage which is really hard to read and it doesn’t stand out as much as it needs to. There are however thumbnails on the contents page but I don’t think they are to relevant to the actual stories so that is an area that needs to be improves as it makes the magazine look unprofessional and unorganised.
The magazine gives of a “cool” atmosphere it looks like somebody has designed it to appeal to teenagers yet not thought it through enough. It looks to childish and the contents page has too much going on even though it appeals to teens they haven’t thought about the sophisticated and professional side of a college magazine.

Task Three

The college I am using in my magazine is Wyke I have chosen Wyke because I know a lot about it and I think it will be easier to take photos in this college then it would be anywhere else. Also because I go to this college it gives me an advantage of showing what the atmosphere of the college really is and a truthful opinion will make people more comfortable and create a trust with the magazine making them buy it in the future.

LIIAR Analysis

L-
The front cover of my magazine is going to have to have a running house style, house style is important to any magazine this is because it means the magazine has a running consistency of colour, and that means that you can tell that it all belongs to the same company or in this case magazine. Using a certain colour theme creates house style and by creating it people can recognise the brand more and begin to trust the magazine more as it doesn’t change and looks professional. My magazine will have a running house style because I want it to look professional and trustworthy to the public so that people will make a relationship with the product and make it a continuous product to buy. The house style will run throughout the magazine and it will all relate to each other and the logo, it is important that the house style relates to the logo because it makes you know that the pages belong to the brand which makes the brand and logo more noticeable to the public. I have not chosen the colours for my magazine yet but when I do I want at the most three colours however I like the idea of using two, the colours will be bright so that they are noticeable to an audience and make the magazine look fun however not to fun because it is a college magazine and needs to look sophisticated for the target audience and by using to many bright fun colours will make the magazine look childish and tacky.
The dominant image on the page will be the model, I am going to use a medium close up which will capture from her shoulders above I am using this shot because I want direct contact with the audience and by showing the models facial expressions up close will create a relationship between the public and the model, the models eyes will be looking straight into the camera this is so that she grabs eye contact with the public creating a relationship and making them want to know her story. Because she is the main image on the page she will be the main story. I am not sure on my main story just yet but I know that it will be across the shoulders of the model to stand out and make sure people know it relates to the model. I also want to use a quote from the main story to give people a teaser and make them want to purchase the magazine and read it.
The title will be short and snappy so that it is memorable, and sticks to the public’s mind , it will be main on the page because I want people to be able to see it and remember the name so they buy it in the future.
The thumbnail images will be along the left hand side neatly organised and structures this is because it’s a sophisticated college magazine not a celeb gossip mag.  It will be images of things that have happened around the college for example drama productions or awards and achievements. This is to give people a teaser and make them want to read it.
The price of the magazine will be around £3 it will be expensive as it will be printed on quality paper to emphasise that the college is top quality and the place to be and achieve. It is expensive because it is targeted at intelligent students and teachers.
I-
My magazine will be different to other publishers magazines as it will be unique by targeting both the teachers and the students I will do this by adding stories that appeal to both students and teachers for example a drama production open to all public or a charity fund raiser needing help from both teachers and students. Something my magazine will have in common to others is the way it is presented, in a sophisticated professional way.
I-
I want the magazine to give out a positive attitude to the students and teachers, this is because I want the college to look friendly and welcoming this is so that people are invited into reading the magazine. If the magazine looks friendly and positive it also makes it look a trustworthy brand meaning they are likely to purchase the magazine again.
A-
My target audience is students and teachers at Wyke so the magazine will be aimed at 16+ so it’s a big range of ages it is aimed at both boys and girls so my magazine has to be something unique to be able to grab the targeted audience.
R-
I want my magazine to be represented in a positive friendly way this is because if it is set out like that then it will reflect on what people think of the college. If it is represented in a positive and friendly way it will also want students to apply here and it will also make current students feel as though they have been noticed by publishing there rewards in the magazine.

The Brief

The Brief
Preliminary exercise: using DTP and an image manipulation program produce the front page of a new school/college magazine, featuring a photograph of a student in medium close up plus some appropriately laid-out text and a masthead. Additionally you must produce a mock-up of the layout of the contents page to demonstrate their grasp of DTP.